Restaurant Business recently published an article “Payoffs of menu simplification” This is a great article and shows examples of how major chain restaurants reduced the size of their menus and the impact it had on their business. The key result was that when the number of menu items went down, several satisfaction scores went up.
Robert Byrne, senior manager of consumer insights at Technomic, said one of the contributing factors for the increased satisfaction score was that reducing the amount of menu items provided more space on the menu to list a more descriptive menu listing, which in turn can increase sales and as well as repeat visits and customer satisfaction. The article also stated “In fact, 27% more consumers choose menu items that are more descriptive, compared to those without details. And it helps with sales, too—consumers are willing to pay almost 10% more for items with descriptions, Technomic reports.”
Simplified Menu’s – Something to Write About
The call for fresh healthy foods that are NON-GMO, natural and organic is also important to consumers. Having more physical space on your menu can allow you to list the quality and preparation and give better detail into the texture, flavor and most importantly, the quality of ingredients.
If you’re considering a new simplified menu to allow increased space for more descriptive information, you might want to add some new ingredients to your pantry too – like GMO Free Panko!
Our GMO Free Panko (certified by by BioChecked) is something that will not only help provide a great description but will add a great texture and appearance.
Upper Crust Enterprises has been producing Authentic Gourmet Panko bread crumbs for Japanese and other restaurants world-wide. The secret is our traditional Japanese methods in blending, baking, elongated drying process, and grinding of our Authentic Japanese Panko bread crumbs. Resulting in a Panko with a light and airy sliver shape crumb. This will give your menu items a light, crispy texture with a less oily taste and an extra appealing plate presentation.
Take the Panko Challenge
Replace your current bread crumbs with Upper Crust Enterprises Japanese Panko bread crumbs and win big with your customers.
We invite all professional chefs and food distributors to try a free sample of our Authentic Japanese Panko.
Not all Panko is created equal – insist on Upper Crust Enterprises authentic Panko. We take our time to make Authentic Japanese Panko bread crumbs right each and every time.